Neil has been awarded Qualified Practising Market Researcher status by The Research Society (TRS) in recognition of his expertise in both qualitative and quantitative methodologies and is an ex National Secretary, State Chair and Board Member of THS.
Neil’s strengths are in managing challenging projects, in quantitative research and in delivering results that allow clients to use research proactively.
Neil has 30 years of experience in market research and has worked in almost all areas of research: consumer, business to business, trade markets, community relations and stakeholders. Industries include travel and tourism, health, FMCG, fresh produce, petrochemical, industrial, pharmaceutical and cultural.
Neil has conducted research projects in social licence, advertising, brand health, pricing, new product development, market segmentation, human resources development, tracking and benchmarking, and visitor research.